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Software Decoding and Next-Gen Codec Adoption
Publisher Survey
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* Indicates required question
Q1. What type of service do you represent?
(Select all that apply)
*
UGC
AVOD / FAST
SVOD / TVOD / vMVPD
Corporate / Enterprise
Other:
Required
Q2. How likely are you to deploy a codec for mobile playback that requires software decoding on some devices? (Choose one)
*
Already using
Very likely
Very unlikely
We would never deploy a codec for software decoding
Other:
Q3. What is your biggest concern about using codecs that require software decoding?
Your answer
Q4. Which video codecs are you currently using in production or testing? (Select all that apply)
*
H.264
H.265
HEVC
AV1
VVC
Required
Q5. Which two of the following factors most influence whether you would deploy a codec for software decoding on mobile devices? (
Select up to two)
*
Consistency of viewer experience across devices
Individual viewer quality of experience (QoE)
Viewer battery life
Bandwidth savings
Availability of hardware-secure DRM
Required
Q6. Do you customize content delivery based on device capabilities (e.g., codec support, screen resolution, performance)? (
Select one)
*
Yes, extensively
Some limited targeting
No, same content for all devices
Not sure
Other:
Q7. What would make you more likely to adopt software decoding for AV1 or VVC?
(Select up to 2)
*
Broader device support
Secure DRM support for software decode
Better tools for gating and profiling playback
Viewer demand for improved quality
Clearer business case
Nothing—it’s not viable for us
Other:
Required
Q: What would you need to feel confident deploying a codec that relies on software decoding for some devices?
(Select all that apply)
*
Performance benchmarking to assess device decoding capability
Tools to gate playback to supported devices
Playback analytics from early adopters or comparable platforms
Availability of stable, open-source decoder libraries
Positive results from small-scale rollout or A/B testing
Viewer feedback indicating good experience
We would not deploy software-decoded playback under any condition
Other:
Required
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